Property marketing
Campaigns built around the property.
Three recent examples of the films and property websites produced for team listings.
01 · White Hall, Maryland
4116 Harford Creamery Road
Watch the Property Film using the player.
Explore the Property Website02 · Pasadena, Maryland
2111 Lake Drive
Watch the Property Film using the player.
Explore the Property Website03 · Upper Marlboro, Maryland
14201 Village Manor Court
Watch the Property Film using the player.
The anatomy of a launch
How a Lee Tessier Team listing goes to market.
Six stages, backed by the eXp Luxury network. Each one is planned before the sign goes up.
01
Presentation
The home is captured before anyone sees it.
- /Award-winning photography and film
- /Photorealistic renderings and floor plans
- /Immersive virtual tours
02
Private first
Seen privately, worldwide, before it reaches the open market.
- /eXp Exclusives pre-market and off-market network
- /Introductions to agents and buyers across 24 global markets
- /Sellers choose how public the sale becomes
03
Global press
Placement where affluent buyers already read.
- /The Wall Street Journal, Mansion Global, Robb Report
- /JamesEdition and 100+ international search sites
- /Translated syndication across 75+ countries
04
Targeted reach
The right audience, not just a large one.
- /Buyer targeting driven by data and AI
- /Bespoke paid campaigns on Instagram and Facebook
- /A dedicated property website and buyer mobile alerts
05
In hand
Something buyers keep after the showing.
- /Designed property brochures on heavy stock
- /Print distributed to a select affluent list
- /Consistent identity across every piece
06
Reporting
You see what we see.
- /Real-time performance tracking
- /Strategic market analysis as activity develops
- /A network of 90,000 eXp agents standing behind every launch
As seen in Mansion Global, Robb Report, The Wall Street Journal, MarketWatch, Barron's, Unique Homes and JamesEdition through eXp Luxury.
Global exposure
Connecting luxury globally.
24
Global markets
90,000+
eXp agents worldwide
75+
Countries reached
100+
International search sites
Global reach
Placement where affluent buyers already read.
Markets reached
United States·Canada·United Kingdom·France·Portugal·Spain·Italy·Germany·Poland·Greece·Israel·Dubai·India·Hong Kong·Australia·New Zealand·Brazil·Colombia·Mexico·Puerto Rico·Panama·South Africa
Publication placements are pursued through eXp Luxury. Earned media outcomes are not guaranteed.
The toolkit
Selected for each property and assignment.
Positioning and pricing
A price and narrative grounded in comparable sales and the home's defining features.
Photography, aerials, and film
Professional stills, aerial imagery for acreage and waterfront, and a property film.
Dedicated property websites
A standalone site for the home, used across every channel.
Online distribution
Listing distribution through authorized MLS and portal channels.
Paid digital advertising
Campaigns aimed at buyers searching for the property's specific features.
Publications and print
Print pieces and publication placements selected for the property.
Broker outreach
Direct communication with agents who represent qualified buyers.
Open houses and previews
Public open houses, broker previews, and private appointments.
Sphere outreach
Personal outreach through the team's professional and client relationships.
Reporting and adjustments
Regular activity reports and campaign changes based on results.
Reaching buyers
Defined by what the property offers.
- Waterfront access and dockage
- Acreage and privacy
- Equestrian facilities
- Architectural character
- Relocation timelines
- Specific price ranges